The Top Ten Y2K Fashion Trends That Made a Comeback: Revived Low-rise Jeans, Trucker Hats and More, According to Google (2024)

Fashion trends inspired by the early Aughts have repeatedly returned in recent years, proving that the 2000s just can’t be shaken. As Millennials and Gen Z satisfy their craving for nostalgia, styles not seen for decades have bubbled up on social media and, in many cases, the catwalk.

Google‘s latest data further proves that the 2000s craze hasn’t cratered — in fact, searches for Y2K-related trends reached record highs in 2023. Here, 10 2000s trends that dominated the search engine.

Ballet flats

The Top Ten Y2K Fashion Trends That Made a Comeback: Revived Low-rise Jeans, Trucker Hats and More, According to Google (3)

The emergence of balletcore naturally revived one of the Millennium’s favorite footwear trends. Brands like Sandy Liang and Miu Miu have released ballet flats in recent seasons, with mary jane styles spurring a dancer-off-duty craze. Google searches for “Are ballet flats back in style?” peaked in 2023, according to the tech company.

Puka shell necklaces

The Top Ten Y2K Fashion Trends That Made a Comeback: Revived Low-rise Jeans, Trucker Hats and More, According to Google (4)

Puka shell necklaces have made a triumphant return thanks to the popularity of the “island girl” aesthetic, which took off on TikTok and Instagram. This year, these beachy chokers were one of the top trending Y2K accessories via Google searches.

Low-rise

The Top Ten Y2K Fashion Trends That Made a Comeback: Revived Low-rise Jeans, Trucker Hats and More, According to Google (5)

Low-rise pants and skirts had a chokehold on the 2000s, with celebrities favoring belly-baring bottoms. The controversial trend has been revived two decades later as labels including Stella McCartney, Versace and Diesel sent low-rise designs down the runway for the spring season. In 2023, Google searches for “low-rise” reached record highs.

Uggs

The Top Ten Y2K Fashion Trends That Made a Comeback: Revived Low-rise Jeans, Trucker Hats and More, According to Google (6)

Uggs took the 2000s by storm, with stars pairing the comfy shearling slippers with everything from velour tracksuits to bedazzled microminis. Calf-length Ugg boots were the most popular style of the decade, but these days, shorter styles are in. Ugg minis and the brand’s Tazz slippers are current bestsellers, while Google searches for “Are Uggs back in style?” have peaked this year.

Leg warmers

The Top Ten Y2K Fashion Trends That Made a Comeback: Revived Low-rise Jeans, Trucker Hats and More, According to Google (7)

The balletcore fad has also spawned a resurgence in leg warmers. The knit stockings that first took off in the ’80s briefly came back in the 2000s before returning once again in the 2020s. According to Google, leg warmers were the site’s top trending Y2K accessory this year.

Trucker hats

The Top Ten Y2K Fashion Trends That Made a Comeback: Revived Low-rise Jeans, Trucker Hats and More, According to Google (8)

Trucker hats were the celebrity set’s go-to chapeau in the early 2000s, with Von Dutch and Ed Hardy thriving on mesh-backed caps featuring patches and edgy graphics. In 2023, Google searches for trucker hats reached an all-time high.

Nameplate necklaces

The Top Ten Y2K Fashion Trends That Made a Comeback: Revived Low-rise Jeans, Trucker Hats and More, According to Google (9)

Thanks in part to Carrie Bradshaw, nameplate necklaces had a major moment in the new Millennium. This year, they were among the top trending Y2K accessories on Google.

Bell-bottoms

The Top Ten Y2K Fashion Trends That Made a Comeback: Revived Low-rise Jeans, Trucker Hats and More, According to Google (10)

Bell-bottoms first became trendy in the 1970s, but they were brought back in the 2000s as the popularity of flares returned. Today, brands including Gucci and Veronica Beard have gotten in on the retro-inspired fad, while Google searches for “Are bell-bottoms back in style?” peaked in 2023.

Cargo pants

The Top Ten Y2K Fashion Trends That Made a Comeback: Revived Low-rise Jeans, Trucker Hats and More, According to Google (11)

Cargo pants became a style staple in the 2000s. As it turns out, baggy trousers featuring plenty of pockets were also a major runway trend during the spring 2023 season, with LaQuan Smith, Isabel Marant and Givenchy reviving the cargo craze. Searches for the pants were the highest they’ve ever been this year, per Google.

Denim skirts

The Top Ten Y2K Fashion Trends That Made a Comeback: Revived Low-rise Jeans, Trucker Hats and More, According to Google (12)

Denim skirts of all lengths were popular in the 2000s, with stars favoring mini, midi and maxi styles. In 2023, the ever-popular indigo textile appeared on the runways of Bottega Veneta, Blumarine and Givenchy, while Courrèges and Alberta Ferretti channeled the 2000s by debuting microminis on the catwalk. What’s more, Google searches for denim skirts were at an all-time high this year.

The Top Ten Y2K Fashion Trends That Made a Comeback: Revived Low-rise Jeans, Trucker Hats and More, According to Google (2024)

FAQs

The Top Ten Y2K Fashion Trends That Made a Comeback: Revived Low-rise Jeans, Trucker Hats and More, According to Google? ›

Low-rise waistlines

Low-rise pants and skirts had a chokehold on the 2000s, with celebrities favoring belly-baring bottoms. The controversial trend has been revived two decades later as labels including Stella McCartney, Versace and Diesel sent low-rise designs down the runway for the spring 2023 season.

What is the trend in Y2K fashion? ›

Low-rise waistlines

Low-rise pants and skirts had a chokehold on the 2000s, with celebrities favoring belly-baring bottoms. The controversial trend has been revived two decades later as labels including Stella McCartney, Versace and Diesel sent low-rise designs down the runway for the spring 2023 season.

Why is Y2K fashion making a comeback? ›

Today, the Y2K look is making a major comeback. It has cross-generational appeal that attracts both those who experienced the trend the first time around and younger generations who are captivated by its boldness and nostalgia. You can't stroll through a city without spotting a hint of Y2K in today's streetwear.

Why were low-rise jeans popular in the 2000s? ›

Low-rise jeans reached peal popularity during the “heroin chic” era because they are thought to be most “flattering” on thinner bodies. According to an article, low-rise jeans were widely worn during the 2000s by many celebrities like Britney Spears, Mariah Carey and Paris Hilton.

What was the fashion trend in the 2000s? ›

Popular mid 2000s trends for women were embroidered low-rise jeans, yoga pants, thong underwear, cowl-neck tops, tube tops, denim jackets, bell-sleeved shirts, jean shorts, crop tops, whale tails, tracksuits, cargo pants, capri pants, trench coats, puffy jackets, longer tank tops worn with a main blouse or shirt, ...

What are the 2000s trends in 2023? ›

This year, it became clear: more Y2K fashion. Trends throughout 2023 have involved a plethora of born-again, solidified, 2000s-era staples, like ballet flats, low-rise jeans, ribbed tanks as statement pieces, unbuttoned pants, chunky belts resting on hips, and peekaboo bras.

Is Y2K still trending in 2024? ›

Why is Y2K fashion making a comeback in 2024? The resurgence of Y2K fashion in 2024 is driven by a mix of nostalgia, sustainability, and the influence of social media.

Who popularized low-rise jeans? ›

Britney Spears is credited with popularizing the fashion in the US in the early 2000s. From 2001 to 2007, the low rise style frequently revealed the thong or G-string underneath, but after 2007 this fell out of favor and thongs began their decline.

Will low-rise jeans comeback? ›

The polarizing style has been gaining steam over the past few seasons, but at their Fall 2023 runway shows, brands like Vaquera, MSGM, Stella McCartney, and Isabel Marant have proved that the revival of low-slung denim is not some blip on the fashion radar—it's here to stay.

Is new jeans Y2K? ›

Deeply Y2K-inspired, the musical and visual direction of NewJeans fall in line with “newtro,” or new retro, a trend in South Korea that recalls the past with a contemporary twist.

What was popular in 2000? ›

Survivor was just debuting, everyone was listening to Beyoncé (in Destiny's Child), and theaters were full of franchises that have stuck around like Scream, Mission: Impossible, and X-Men. Let's look back on the year 2000 to see which stars had our collective attention as the new millennium dawned.

What is the 2000s style called? ›

The name "Y2K" referring to the year 2000 with fashion that provides nostalgic notes from late 90s to early 00s pop culture - think Paris Hilton, Britney Spears and Christina Aguilera in their maximalist silhouettes.

What was popular in Y2K? ›

Cargo pants were a defining trend of Y2K fashion, embodying the era's laid-back and practical approach to style. These pants featured multiple pockets and a loose, relaxed fit, often paired with oversized tops, cropped tanks, and chunky sneakers for a youthful and playful look.

What is Y2K aesthetic style? ›

Y2K fashion often incorporates elements of popular culture and technology from the early 2000s, such as low rise jeans, truck driver hats, and chunky shoes. It often uses bold colors and patterns, such as neon lights and animal prints, as well as brand and graphic T-shirts with numerous logos.

What are the characteristics of the Y2K trend? ›

Y2K fashion refers to the fashion trends that were popular in the late 1990s and early 2000s. Think bright colors, flashy accessories, low-rise jeans, crop tops, platform shoes, and tracksuits.

What is the Y2K generation? ›

In recent years, Gen Z has set its retro-gazing sights on another era: Y2K. The Y2K aesthetic is a retro-futuristic fashion trend that emerged during the late 1990s and the early aughts (memorably called the “noughties”). It is characterized by bold colors, shiny materials, and unique textures.

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